They correlate the content of your posts with all the other data they have about you, taken from every app (besides WhatsApp, FB etc) that has FB trackers built in. Then that aggregated profile will be used with AdTech to serve ads and make money. I personally object to Meta making money with my personal data without me using their products.
To illustrate even more: I follow a Lemmy privacy “group” with an Akkoma account.